You might have noticed, as it manages to get some publicity, that professional football’s transfer window closes at 6pm on Tuesday.
The obscene spending spree finally has to stop until January but be reassured there will be plenty of speculation in the next few months.
There is no need to have any sympathy for the ‘sources’ at Sky Sports who have spent all summer simply copying what is reported in the national newspapers.
Clearly, Sky love their ‘statistics’ so let’s say that a rough estimate would suggest 1.3 per cent of those rumours have actually turned into done deals.
Unless there are some last-minute moves, it would be have been a massive surprise if the likes of Gareth Bale and Karim Benzema really wanted to swap Real Madrid for the likes of Manchester United or Arsenal.
They don’t need to earn more money and that would be the only reason to go from the world-class La Liga to the rank average Premier League.
The football world has turned into a monster and it’s out of control.
Thankfully, at a lower level there is no window and if you haven’t got much cash then usually you don’t spend it chasing dreams.
But surely the deadline – if you even need to have a transfer window – should have been before the new season kicked off.
There was enough time to rebuild squads during the break. So why wait until you have played a few games to realise your players might not be good enough after all?
There is no doubt that clubs in the bottom half of the Premier League – any of whom could go down – will be prepared to pay huge wages and £10m-plus fees on panic buys.
It’s absolutely crazy but this business is run by agents and owners who are only really interested in getting richer. Welcome to the Greed Is Good League, run by Sky Sports.