The Greed is Good League – formed in 1992 when Sky Sports claim to have invented football – is back to make even more millions for the rich and famous.
The Premier League (far too important to be called Division One like it used to be) has often been given that term relating to its riches by the legendary football writer Brian Glanville.
It’s a wonderful way of summing up this brand – unless you actually believe Sky’s propaganda about ‘the best league in the world’.
Yet all the top players – those who are genuinely world-class – are still in La Liga (exclusively live on Sky) and almost certain to again challenge for the Champions League (which Sky won’t be showing).
The foreign signings are only coming to England for financial gain and the new TV deal means clubs can carry on spending obscene fees.
But is the standard getting any better? No. The coverage is certainly going from bad to worse with the seemingly endless supply of former professionals turned pundits who are paid to provide us with more cliches and ‘stats’.
The opening weekend should have been all about the story of Bournemouth’s top-flight debut – preferably without any patronising comments.
But, unsurprisingly, the top six sides from last season have already been shown live.
At some stage, though, I predict these ‘experts’ on TV will tell us all about one of the summer signings for Eddie Howe’s Cherries.
Lee Tomlin’s £3m switch from Middlesbrough could be a real bargain.
As a 16-year-old he became the youngest first-team player and goalscorer for Rushden & Diamonds during my duties of reporting on the club.
Tomlin went on to be a star at Peterborough United and it’s great to see him have a chance to show off his skills in the Premier League.
He might not get as many goals as Sergio Aguero or Diego Costa but it’s only five years since Tomlin was an unused substitute in Posh’s 5-1 defeat – at Bournemouth!