Visitors to Spalding will soon be able to wear the T-shirt featuring a new town logo.
It’s all part of the start of rebranding the town as a tourism hub for attractive destinations across Fenland.
The logo, depicting the name Spalding - Fenland Treasure and with a tulip symbol above the letter i – was designed by former Sir John Gleed School pupil Graham Taylor, who now lives in New York.
It was launched by town centre manager Dennis Hannant last night when he presented his masterplan for Spalding – the Springfields Effect - to local business owners, members of the Spalding and District Chamber of Trade and Commerce and other interested parties.
Mr Hannant told the audience of 14 at the Broad Street Business Centre that the town needed to look beyond its boundaries to the wider south Lincolnshire, Wash and Fens regions to promote the area and draw people in.
He said: “Changes will not happen immediately, but the ultimate aim will be to promote what we have in the area and say to people ‘come and have a look at us’.”
It is hoped, subject to funding, the T-shirts will be ready in time for Easter and a new influx of visitors drawn by a television advert that goes out for the first time on Saturday.
The ‘Visit Spalding this Easter’ campaign will broadcast through to April 6, with coverage on Yorkshire Belmont, Central East and Anglia West TV regions, potentially reaching five million viewers. It is a joint drive by Spalding Town Centre and Springfields Outlet Shopping Centre.
Dennis Hannant, Spalding’s Town Centre Manager, said: “The advertisement gives an excellent portrayal of what Spalding is all about and what it has on offer.
“The town has a good mix of independent and national shops, restaurants and cafes. Combined with one or more of our tourist attractions, such as Ayscoughfee Hall, a trip on the Spalding Water Taxi and a visit to the Springfields Outlet Shopping Centre and Festival Gardens, it makes a fantastic day out.”
Ian Sanderson, head of Springfields, said: ‘’This initiative has been an excellent example of the strong working relationship between Springfields Outlet, the Town Centre and the local authority.’’
For more details of the Springfields Effect meeting, see Tuesday’s Lincolnshire Free Press.