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'Let's Move Lincolnshire' launched to help people lead active lives

A new blueprint for creating a more active Lincolnshire was launched last week by a taskforce set up to help more people lead active lives.

The Lincolnshire Physical Activity Taskforce (L-PAT) includes South Holland District Council along with more than 60 other members from business, education, health, local government and the charity and voluntary sector. They came together in Lincoln to showcase 'Let's Move Lincolnshire'.

Dr Jayne Mitchell, chair of L-PAT, who presented the new plan in front of more than 80 partners and stakeholders from across the county, said: "This event marked another important step in the creation of a new physical activity strategy for the county.

South Holland District Council (10377308)
South Holland District Council (10377308)

"We have a huge challenge in Lincolnshire to turn the tide of inactivity, but the enthusiasm and commitment from partners today demonstrates that we can achieve real change by working in collaboration.

"The Taskforce's vision is to improve lives through habitual physical activity. The four main goals in the Blueprint focus on creating more active People, Societies, Places and Systems and delegates learnt how action taken across the County is already having a positive impact."

Rachel Rowett, community development manager at South Holland District Council, said: "South Holland District Council are committed to working with partners to increase physical activity across our district. We are proud to be part of this first step in developing a county wide strategy to get Lincolnshire moving."

Derek Ward, director of public health at Lincolnshire County Council, said: "The energy shown by partners here today is infectious and I look forward to being part of the Taskforce that moves the Blueprint from a plan to a way of working and living for us all.

"One of our early contributions to the Blueprint is the introduction of the Integrated Lifestyle Service across the County this summer, which has a focus on supporting people to be more physically active to improve their health."

Delegates heard from Professor Tess Kay, a leading expert on sport, health, inequality and exclusion, about her research into the role that sport and physical activity can play in addressing health inequalities in Lincolnshire.

There was also a talk from Kelly Hunstone, a social marketing and behaviour change expert from Lincoln, who examined how we understand and change ingrained behaviours and encouraged delegates to think about how we can apply this approach to achieve the Blueprint's goals.


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