Record number of gifts donated at Springfields Outlet, Spalding
An initiative by Springfields Outlet in conjunction with Heart FM has seen an extraordinary 4,702 gifts being donated to this year’s ‘Giving Tree’, based within the M&S Outlet at the centre.
The Heart FM ‘Giving Tree’ makes the Christmas season special by helping to ensure that as many children and young people as possible have a present to open on Christmas Day. Springfields shoppers are encouraged to choose a tag from the Giving Tree, with a child’s name and age. Then buy a gift for that child and leave it in a box next to the Giving Tree.
The Christmas gifts donated are passed to children and young people through a variety of charities, including Anna’s Hope – the leading children’s brain tumour charity in the East or England, Teenage Cancer Trust and Barnardo’s Services.
The final collection of gifts for Christmas was made at 7.15am today (Friday). The amazing generosity shown by Springfields customers this year means that the grand total sees a 48 per cent increase on the number of gifts donated last Christmas.
Kev Lawrence, Heart Breakfast presenter, said: “We’d like to say a huge thanks to our incredibly generous listeners for donating so many gifts this year. It means that thousands of children and young people who might have woken up to no presents under the tree will have something to open on Christmas Day.”
Simon Stone, retail director of Springfields Outlet, added: “We’ve supported the Heart FM Giving Tree initiative for a number of years now and we are really proud to be associated with it. A big ‘thank you’ goes to the M&S Outlet store team who hosted the tree for us this year, fully supporting this heart-warming cause. Their enthusiasm really assisted this year’s extraordinary result.’’
The deadline for donations has now passed and anyone wishing to donate is encouraged to contact a charity directly.