Spalding United have town's community in their plans
Spalding United FC want to build relationships with the local community to provide boosts on and off the pitch.
That is according to The Tulips’ Chief Executive Officer Leigh Porter, who took over in the role in August 2020.
Having struck a deal to bring former Peterborough United star Marcus Maddison to the club, Spalding have signalled their ambitions for the forthcoming season - for which they will participate in a newly-formed Midlands Division of the Northern Premier League.
However, Mr Porter (45) says none of that will matter if they can’t get the town’s people on board.
He said: “It’s massively important to get the community involved. That was one of the areas we established when we took over the club that needed improvement.
“We want them to be part of the club. We have to get out there, get involved, and hopefully there are some schemes we can put in place that ensure Spalding United benefits the wider community, providing more than just 90 minutes on a Saturday every other week.”
With the 2020/21 season being disrupted by the Covid-19 pandemic, Mr Porter is looking forward to a smoother campaign this time around. Plans have already been put in place to encourage interaction with supporters.
“We want to set as many incentives as we can, we want to listen to any people that might have ideas to help us do it,” he said.
“We want to engage with schools, that’s very important, we want to put on ticket promotions.”
“We want to make it as accessible as possible for everybody to come down, to make a day out of it and spend as much time at Spalding United as possible.
“Even if that’s engaging with older members of our fanbase, getting them in nice and early and giving them a tea or coffee, that would be great.
“We need to do more to encourage people to come to a match, and that involves a lot more than simply putting on the game itself.”
Mr Porter stressed the importance of building a long term project with fans at the forefront.
He said: “There isn’t a business plan.
“We’re just trying to make sure we cover every area of the football club, serving beers in the bar, selling shirts, looking after sponsors.
“The model of a successful football club is one that excels in lots of different areas, and the playing side is only one of them.”