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Shoppers queue for new store




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White Stuff opens at Springfields Shoppers head in Shoppers head in Shoppers head in Looking at the clothes Inside the store Inside the store First customer Simone Ward of Long Sutton with her goody. Purchases were quickly made. Purchases were quickly made. Purchases were quickly made. Purchases were quickly made. Celebratory cup cakes White Stuff opens at Springfields Outlet, Spalding.

Shoppers queued outside as fashion and lifestyle brand White Stuff opened a new store at Springfields Outlet this morning (Thursday).

The first 50 customers received free gifts and the store was busy all morning.

Established in 1985, selling T-shirts and sweatshirts in the French Alps, the brand’s name pays homage to its alpine roots. Today, the popular high street brand has diversified and offers a wide range of men’s, women’s and children’s wear, alongside accessories, homeware and gifts.

Springfields Outlet retail director Simon Stone said: “Customers will be delighted to see another top brand come and to see the centre grow its brand-mix.

"White Stuff is the second new brand to announce it will open since Adventure Land launched earlier this summer. It’s great to see the new leisure offer has helped to attract new names to the centre.

"We’re proud to offer a unique combination of shopping, leisure and dining facilities and have created a family destination that appeals to all ages. We’re so pleased to see that customers are visiting from further and staying for longer as a result.”



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