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UPDATE (FRIDAY): Springfields in Spalding hails ‘phenomenal’ Joules store opening

Premium lifestyle brand Joules successfully launched its new 3,345 sq ft outlet store at Springfields Outlet on Thursday.

Around 300 customers arrived ahead of the store opening, tempted by quality products and special opening offers. The store remained extremely busy throughout the day.

Springfields retail director Simon Stone said: “Having successfully launched a number of new stores and leisure attractions over the past 18 months, we are used to attracting healthy customer numbers on opening days.

"It is fair to say that the Joules opening at Springfields on Thursday was quite phenomenal. Joules is a great new brand to add to our offer here and it is proving popular with our customers already.”

Flag for Blair Patton (4880637)
Flag for Blair Patton (4880637)

Singer, songwriter and TV presenter, Peter Andre, will headline the fourteenth annual Christmas Lights Switch On at Springfields Outlet next Thursday, October 25.

The event is free of charge and will be hosted by the popular Heart FM’s breakfast presenters, Kev and Ros. Further entertainment will be provided with performances by the local St Paul’s Community Primary School Choir and the renowned Holbeach Town Band. The event starts at 6pm and all shops will be open until 9pm.

PREVIOUSLY: Shoppers queued from as early as 3.30am to take a first look at premium lifestyle store Joules at Spalding's Springfields Outlet this morning (Thursday).

Staff gave cakes out to the patient shoppers in a queue of around 300 that stretched back on to the road. Some youngsters even waved flags and entertainer Richie Phillips played guitar.

The ribbon for the 9.30am opening was cut by Ian Sanderson of Sanderson Leisure and Retail Outlets, which owns Springfields.

As part of the opening celebrations, Joules shoppers received an extra 20 per cent off clothing, accessories and homeware, plus a free gift when spending over £40.

Joules joins recent new store openings at Springfields Outlet including White Stuff and The Cosmetic Company Store and follows the successful launch of Adventure Land in the summer.

The Joules store will trade 9.30am to 6pm, Monday to Wednesday, Friday and Saturday, with late night shopping until 8pm every Thursday (including tonight), and 10.30am to 5pm trading hours on Sundays.

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