A SPALDING charity shop is urging women to help make a “bra-vellous” difference to those in the Third World.
The Oxfam shop in Sheep Market has joined a national campaign to collect unwanted bras which can be sold in store or sent to Senegal in West Africa, where they can make life better for women in more ways than one.
The underwear is highly sought-after by the African women as they are not readily available or affordable, but clothing donations sent abroad also provide jobs in the Oxfam-run Frip Ethique, which sorts and trades second hand items.
Shop manager Rita Nottage said: “We really want women to get behind the Big Bra Hunt as it can really make a difference to those Oxfam aims to help in other countries.
“As a whole Oxfam wants to collect one million bras during April and we want to be part of that.
“It really highlights how every last unwanted item you donate can make a big difference.”
Anyone with an unwanted bra hiding in the back of their underwear drawer can take it along to the Spalding shop.