Those of us who watch non-League football every week will not need extra encouragement to go to a game this weekend.
But the Non-League Day initiative deserves to be applauded.
Fans all over the country will be asked to join in by showing support for their local team on Saturday.
Always scheduled to coincide with an international break, this has become an annual event since being set up in 2010 as a social media experiment.
Clearly it’s targeted towards fans of Premier League and Championship clubs who are without a weekend fixture.
But the message is one which we should all back in providing the platform to promote football in our local community.
Unsurprisingly, the key message makes the point over 3pm kick-off times and realistic ticket prices while promising “a warm welcome by people who run their clubs for a love of the game”.
And, as if you really needed to be told, there is a comment that “the level of skill on offer at non-League grounds will never compare to that at the Emirates Stadium or Old Trafford”.
If you expect to see slick passing and top-class football then you might be disappointed.
However, that doesn’t mean you can’t enjoy the game or be entertained.
Although I’m a very passionate supporter of West Ham United, I grew up watching non-League football and still love it – whether I’m working or watching as a fan.
I can honestly say I would prefer to report on non-League games than in the Premier League (unless, of course, that means free entry to Upton Park!)
Finally, I want to share this simple message: “You can make a difference on Non-League Day. Get involved!”