The Morrisons store on wardentree Lane in Pinchbeck is handing out sprigs of free mistletoe to its shoppers in a bid to get Spalding kissing this festive season.
The supermarket has found kissing under the mistletoe could become extinct, as new research reveals younger generations are shunning the tradition.
Some 71 per cent of UK adults under 35 have never experienced the custom of a kiss under the mistletoe, compared to 38 per cent of over 55s.
Morrisons is one of the nation’s biggest retailers of the seasonal sprig and is hoping to turn around the trend by giving away mistletoe in all of its stores to sprinkle a little Christmas magic.
Jason Savage, store general manager, said: “Kissing under the mistletoe is possibly the oldest Christmas tradition we have in Britain - it dates back over 2,000 years. It would be a shame to see it become a thing of past so we will be giving mistletoe to customers who look in need of a magical Christmas kiss.”