Businesses are being urged to fly the flag for Spalding by using the town’s new logo.
Town centre manager Dennis Hannant has been sending out a reminder to those not already using it.
The logo was designed by Graham Taylor, a former Spalding man who moved to New York 11 years ago and still has family in the town. It features a tulip graphic and describes the town as a Fenland Treasure.
When the logo was revealed in March, Mr Hannant described it as contemporary but still saying something about Spalding’s history. As well as being used on letterheads, there are also plans for it to go T-shirts and coffee mugs.
Mr Hannant said: “Some businesses are using the logo but we need more.
“Graham is coming over from New York to visit his family soon, so it would be nice to see it used all over town.
“I’m hoping to get some T-shirts printed too.”
Businesses already using the logo on pamphlets and in brochures are Gibbs Shoe Shop in Hall Place and Masons Models in New Road. Tulip Radio is also using it on its website.
It will also feature on next year’s Visit Spalding guide.