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Moulton Chapel pub owner warns customers to use them or lose them




A pub manager called for the community to come out and support its local - warning customers to ‘use us or lose us’.

Joey Hammond (31), who runs the Jolly Farmer in Moulton Chapel, has expressed frustrations over a lack of regular customers at the village venue.

While he experienced an increase in crowds when England were playing in the European Championships, the tournament’s finish has brought that to an end.

Joey and Gemma Hammond are the new managers at The Jolly Farmer in Moulton Chapel
Joey and Gemma Hammond are the new managers at The Jolly Farmer in Moulton Chapel

Mr Hammond said: “To be honest, now that the Euros are over, we’re pretty dead.

“We have hit-and-miss times where we don’t really see any of the locals . I think a lot of them drink at different pubs.

“That’s fair enough, but if they don’t use this pub then they’re going to lose it.”

He believes that people may have been put off by some rowdy groups that used to visit, but insists any issues were resolved a fortnight ago.

“We used to have a bit of trouble, but everyone involved has been barred and we sorted everything properly.

“There’s been no trouble since,” he said.

Mr Hammond insists that he and his staff are doing everything they can to attract customers to come and support the Jolly Farmer.

“We’ve just updated the menu, we’ve got all sorts of things going on,” he said.

“We’ve got meat raffles, we’ve been doing themed nights.

“We have steak nights, we have burger nights, we’ve got live music coming up, and karaoke nights.

“We’re doing everything we possibly can, make no mistake about it.

“We’re not happy sitting empty.”

Unless things get better quickly, Moulton Chapel is in danger of losing the pub and restaurant altogether.

“I think we’ll probably give it a few months,” said Mr Hammond.

“Being realistic, we’ve come out of Covid having not had a lot of support.

“We did run the takeaway and stuff like that.

“Things aren’t rosy, so it’ll be a couple of months unless we have a really good summer - but we’re nearly in peak summer now and we’re not experiencing that.

“We’re okay, but obviously if we don’t start taking money then we’re not going to be.

“It’s a challenge, but I don’t want it at all.

“I’d rather be motivated by the challenge of keeping people we already have.”



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