Florist Helen in national final
Donington florist Helen Chambers was one of six finalists in the New Covent Garden Market British Flowers Week competition hosted at the Garden Museum, in London.
The floral designers had to make a giant installation, 1.5m x 2m x 3m high, in the Lambeth museum, using exclusively British flowers. Helen appeared on BBC Breakfast with Carol Kirkwood and was presented to Duchess of Cornwall.
She initially had to submit her design for an installation to fit within the allocated museum space to be viewed within a larger space.
Fresh-cut material predominated and the design had to use exclusively British-grown flowers and/or foliage and/or plants. No floral foam was permitted to be used anywhere in the design.
The design had to be an artistic response to the location, showcasing the unique seasonal quality of British flowers, plants and foliage. “With such a vast amount of fantastic British growers based around Spalding, it seemed crazy not to enter and have the chance to promote Lincolnshire-grown flowers” said Helen, who was sponsored by several local growers.
"Creating large-scale installations without floral foam was a technical challenge for today's florists after decades of using it," said Helen. "However, as I was formally trained, the skills we were taught then are now becoming very on-trend. I was amazed when I found out I had been selected as a finalist; it was a fantastic opportunity to showcase my skills against the five other talented finalists.”
Helen's company, Evolve Flowers Ltd, was established in September 2017 and provides all aspects of floristry and event décor, in addition to B2B consultancy, workshops and fun days with flowers.