The good news for shoppers is that this year’s Christmas dinner is likely to be cheaper.
However, farmers are less likely to be feeling the festive cheer as lower prices for the consumer mean less return for their produce.
In fact, Rick Limb, sales and procurement manager at Tulipland Potatoes at Moulton Chapel, says: “There’s a good crop and values have been particularly low. Growers are getting below the cost of production which is counter-productive for everyone.”
Brussels sprout grower Roger Welberry agrees there is an abundant supply, and said some growers have more sprouts left in the field than they would normally have at this time.
However, he sees a bit of light on the horizon with late varieties potentially making better returns when the main crop is getting short.
Chris Eley, of Chris Eley Produce Ltd, agrees the abundance of vegetables has resulted in low prices.
Organic free range turkey producer Andrew Dennis of Kirton is “reasonably satisfied” with sales of his 300 Norfolk Bronze and Norfolk Blacks.
Moulton Eaugate free range bronze and white turkey producer Julie Watkins, of Cranberry Farm, says her 150 birds have grown “nice and fat” this year and are nearly all sold.
That’s something that Michael Clay, partner in J C Clay of Whaplode, wishes he could say.
The farm produces about 30 tonnes of forced daffodils to give buyers spring flowers in winter. With a week to go, he said consumers weren’t buying very quickly and “trade’s been pretty awful”. Thankfully, forcing is only a small part of the business and Michael hoped to clear their stocks by Christmas day.