Shoppers shun ready meals for fresh meat

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Consumers are increasingly switching from ready meals to fresh beef and lamb, according to new figures.

In the four weeks to April 14, data shows volume sales of fresh lamb were up 26.3 per cent and fresh beef was up 10 per cent compared to the same period last year.

In contrast, products implicated in the horsemeat scandal have continued to dip, with beefburger sales down 43 per cent.