Meet one of the new faces acting as a farming ambassador for the industry – Mel Cushen.
Mel, who is commercial manager for Lincolnshire Herbs, recently undertook the NFU’s regional Farming Ambassadors training course.
Mel says the training gave her skills that will be useful in both her day-to-day job and representing the industry – in particular speaking about women in business, and women in farming especially.
The course, which is supported by the Rural Development Programme for England through an ADAS run training programme, focused on media, presentation, negotiation and chairmanship skills.
Mel said: “This challenging course gives skills to farmers and growers around the East Midlands area to help them in the future to be ambassadors for the farming industry. It really took us out of our comfort zones and was a fantastic experience.”
Mel has been at Lincolnshire Herbs for 18 months and looks after the company’s customers, including major multiples, local retailers and producers.