If you don’t want horsemeat, buy quality

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UK farming bodies have united to get the ‘Buy British’ message across to consumers in the wake of the horsemeat scandal.

The NFU, Eblex (English Beef and Lamb Executive) and Red Tractor Assurance are among farming organisations launching a marketing blitz to encourage consumers to buy quality assured, traceable British beef.

The NFU is also running its own campaign in national newspapers.