Former Spalding High School pupil Claire Matson has joined snack salad and vegetable specialist Freshtime UK as category manager.
Claire (26), who grew up in the town, has worked at Bakkavor for three years following studies in marketing at the University of Derby.
In her new role at the business, based in Boston but working with growers all over the county, Claire will help Freshtime to grow by identifying new trends and responding to consumer demand in the prepared vegetables and food-to-go sectors.
She will also be analysing sales and distribution trends to inform the company’s plans in the future.
Claire said: “It’s a really exciting challenge and I’m already loving it. I’m passionate about using my knowledge and experience to build a future for Freshtime.”
She said the company’s relatively small size allowed it to innovate and respond to new trends very quickly.