British consumers are just as likely to cheer themselves up with a bunch of flowers as they were before the financial crash of 2008, according to a survey.
Nearly 80 per cent of those surveyed at Harrogate Flower Show said they brighten up their home with flowers just as often as they did before the start of the recession.
Nearly 50 per cent said they bought flowers once a week, 23 per cent buy every fortnight, and for a further 13 per cent it’s a once a month treat.
The survey was conducted ahead of the 60th anniversary of the event, which began as a Flower Academy in 1953. The floral art marquee has grown to become the biggest exhibition of flower arranging and floristry in the UK.