Leading housebuilder Taylor Wimpey is urging parents in south Lincolnshire to leave the car at home and walk their children to school in a bid to get fit.
Childhood obesity levels are soaring, with a third of 10 and 11-year-olds now classed as overweight or obese, yet walking to school is one of the easiest ways for families to increase their level of physical activity.
Taylor Wimpey has provided 310 high visibility slap bands to encourage pupils at the Monkshouse Primary School in Spalding to walk to school – and help keep them safe on the journey.
Sue Goodsell, headteacher at Monkshouse, said: “We encourage the children to walk to school to promote a healthier lifestyle and to reduce traffic outside the school.
“We are very grateful to Taylor Wimpey for this generous donation which will help raise the profile of walking to school among pupils and parents alike.”