The fight against grime on the streets of South Holland has taken a turn for the better with the appointment of a new “pride officer”.
As part of the district council’s Pride In South Holland campaign, pride officer Dave Rodwell will report littering, dog fouling and fly-tipping.
He will also focus on encouraging people to use litter bins, especially when disposing of cigarettes.
His efforts have already met with a positive response.
Dave said: “The role is all about educating rather than enforcing and I’m finding that people are starting to recognise and approach me.
“We are determined to keep the streets free of cigarette butts and litter and by actively speaking to people we hope the message is getting across.
“It’s all about engaging and empowering the public, we’re not here to police people or point the finger.
“I personally enjoy getting out and meeting new people, so it’s a perfect job for me.
“Anyone who spots me out and about is welcome to come over for a chat.”
Coun Roger Gambba-Jones, portfolio holder for waste management, said: “The Pride in South Holland campaign has already enjoyed much success but we’re not resting on our laurels.
“Our pride officer combined with our recently-acquired Glutton cleaning machine will be ensuring that litter is reduced.”
For more information about the Pride in South Holland campaign visit www.sholland.gov.uk
• Keep Britain Tidy says 122 tonnes of smoking related materials, including cigarette butts and matchsticks, are dropped on the UK’s streets every single day – and it can take between 18 months and 500 years for a cigarette butt to biodegrade.