Two sisters are set to make a small dent in the UK’s £17 billion takeaway and fast food market by overhauling a Spalding noodle bar.
Sharon and Erica Pascucci are bringing their expertise and experience of European and Far East cuisine to Wokaroma in Holland Market where the menu is set to be expanded and updated.
We added a deli bar, while still trying to be a healthier, more convenient food-on-the-go place to eat.Sharon Pascucci
The sisters hope to entice new customers and keep existing ones by introducing flavours such as pulled pork, Thai green curry and Hoisin ribs.
Sharon said: “The management of the noodle bar has changed, with myself and Erica coming in.
“We added a deli bar, while still trying to be a healthier, more convenient food-on-the-go place to eat.
“Our plan is to offer a bit more variety, with wraps made with different fillings for those customers who don’t want a full salad or noodles.
“We’re also doing bagels with fillings and we’ve made improvements to the noodles themselves, using best quality ingredients to draw in customers who have tried us before and want to do so again.”
Wokaroma opened last August to capitalise on the growth and diversity of the UK takeaway and fast food industry which, according to business analysts IBISWorld, was stated to be worth £17 billion in its Takeaway & Fast-Food Restaurants Market Research Report published in February.
Sharon said: “We’re trying to change some of the things on our menu to be able to know what people like.
“There will be chow mein, special fried rice, jumbo spring rolls and ice cream.
“Erica and I don’t want people to have a bad experience here, so we want to get the whole package right.”
• A change Erica and Sharon have already brought to Wokaroma is an outdoor seating area for customers.
The pair also plan to change the opening times from the current 11am to 7pm, six days a week, to between 8am and 4.30pm, allowing Wokaroma to serve breakfasts as well.
Sharon said: “We are working on the food, the service and the environment so they are right for our customers.
“Myself and Erica work really well together so it would be nice to see people eating with us.”