Holbeach Bank daffodil grower Martin and Son is providing Asda with more than 480,000 flowers for Mother’s Day on Sunday.
The 1,200 acre farm in Roman Bank, of which 420 acres are used for daffodils, produce six million of the spring flower each season for 548 Asda stores across the UK.
Asda has seen a spike in sales of its daffodils in the lead-up to Mother’s Day, with the retailer recording a 15 per cent uplift on 2016.
Colin Martin, of K Martin and Son, said: “It’s a fantastic sight to see our fields full of daffodils, it’s a sign that spring has arrived.
“On an average week we harvest 280,000 of the flowers but in the run up to Mother’s Day we usually see harvesting double. This year 480,000 daffodils left the farm in one week alone for Asda stores across the country.”
Lucy Grieve, category planner at Asda, said: “We have seen a spike in sales in the past week, most of them destined for mothers up and down the country.
“Asda is committed to supporting and proud to champion local suppliers across the regions and we worked hard with K Martin and Son to ensure that daffodils were on the shelves ahead Sunday.”
Grown in Lincolnshire, Asda harvests and sells 25 varieties of daffodils year-round, giving customers quality blooms in varying shades of yellow.