Bourne’s web of success

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BOURNE businesses are blazing a trail in boosting the town’s economy through online advertising according to a new survey.

Internet giant Google has named Bourne as the fourth-fastest growing town or village in the UK for online-generated commercial activity.

An increase in business of almost 35 per cent was recorded for Bourne according to the survey by global commercial firm the Boston Consulting Group for Google.

As a result of its success, Bourne is to host a Juice Bar event on July 27 where business owners can get free advice on creating and improving their online presence.

Dan Cobley, managing director of Google UK, said: “Bourne may be considered small in size but it has proven itself to be a formidable entrepreneurial centre.

“The town’s internet commercial activity grew by almost 35 per cent in the number of businesses advertising online, making it one of the fastest growing e-Villages in the UK.”

Towns and villages across the UK with a population of 13,000 or less were considered for the survey which measured the growth of small and medium-sized businesses through online advertising between May 2011 and May 2012.

The survey, called Rural Digital Trailblazers, saw Google team up with Countryside Alliance in an attempt to prove that business growth was possible in rural areas.