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Pinchbeck business Evolve Flowers' founder Helen Chambers was commended at the British Florists Association National Awards 2021



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A South Holland business has been honoured at a national awards ceremony.

Evolve Flowers, at Howards Yard in Pinchbeck, reached the finals of the British Florists Association National Awards after being nominated for local wholesaler of year.

They attended a gala dinner and awards ceremony on October 30 at the Jurys Inn at Hinckley, Leicestershire - their second consecutive appearance

Helen Chambers of Evolve Flowers with husband Hamuda and BFA chairman Brian Wills-Pope at the finals of the British Florist Association Awards
Helen Chambers of Evolve Flowers with husband Hamuda and BFA chairman Brian Wills-Pope at the finals of the British Florist Association Awards

Despite eventually finishing amongst the runners-up, Helen Chambers, founder of Evolve, travelled for the occasion and was overjoyed at her business' success.

She said: "We were thrilled to reach the finals for the second year running; out of 22 nominees it was great to get so far; we were pleased that BJ Richards a Cornish grower and wholesaler pipped us to the trophy rather than an importer as it means British flowers are finally getting the focus they deserve!"

On the night, Helen conducted two keynote speeches on the importance and benefits of buying British grown flowers.

She founded Evolve Studio in 2019 to increase access to flowers for both florists and consumers, and is an avid campaigner and ambassador for British-grown flowers and plants.

95% of the flowers she and her business sell are grown within a 40-mile radius of their Pinchbeck location.

"During the past 18 months we have experienced an increase in awareness and demand for 'British grown not flown' flowers that has enabled our industry to carry on blooming through the challenging times of the pandemic and Brexit," she said.

After dancing the night away at the gala dinner, Helen was back on stage the following day as the first speaker on the BFA Conference line up.

She was on hand to explain and demystify the British flowers sector to members, and explained the benefits of the public supporting British flower farmers rather than importing their batches from other countries.

These included more consistent pricing and a lower carbon footprint.

Other pluses such as guaranteed freshness, lesser and safer chemical usage, boosts for local economy and a lack of phyto-sanitary were also mentioned.

Wendy added: "The biggest challenge for British grown flowers is the logistics of getting the flowers to customers; which despite being located in the midst of the UK Food Valley, is sadly simply not fit for purpose."

There were a variety of other Lincolnshire businesses which were well represented at the awards.

MAB Flowers, who are based in Gedney and help Evolve with their supplies, were also nominated for the grower of the year category.



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