Shoppers and staff at Sainsbury’s in Spalding have dug very deep to help children and young people diagnosed with brain tumours.
More than £4,000 has been raised so far for Anna’s Hope, named after Anna Hughes (3) who died in May 2006, 15 months after she was diagnosed with a brain tumour.
The store began a year-long fundraising drive for the charity in June when staff and shoppers nominated Anna’s Hope as the charity they wished to support.
Gemma Bradley, the store’s public relations ambassador, said: “We hold a Fairy Friday every month when all our staff can dress in fairy costumes one of our staff had their head shaved in September and shoppers have taken part in games inside the store.
“There’s currently a Tree of Remembrance at the front of the store where customers and staff can remember their loved ones and make a donation of 50p or more to Anna’s Hope.
“We’re really pleased with how much we’ve raised so far and it’s been a real success.”