The message of “arts for all” has gone to the home of government with the launch of a new haulage-led project.
Project leaders, arts engagement workers and guests of Transported travelled to London for the unveiling of one of the designs to be carried on the sides of lorries across Europe over the coming months.
The designs are the work of Warwickshire artist Alisha Miller in partnership with Transported and Spalding haulage firm FreshLinc, whose lorries travel 125,000 a year to countries, including France, Spain, Belgium and the Netherlands.
Dennis Bell, head of Transported’s management group, said: “Our aim is to excite and thrill our community with a range of activities that most will never have thought of before, let alone experienced, and for them to realise that there is something for them in the world that is the arts.”
Each design will have a Lincolnshire theme and the first piece of artwork was unveiled by South Holland and the Deepings MP John Hayes at Westminster on Thursday.
Mr Hayes said: “People underestimate Lincolnshire in many ways but all of its glories are going to be drawn out by Transported.
“Arts will no longer be detached as something that other people do, but it will be owned and reflected by us.”