When Bourne Town Junior Under 16s contacted the Lincs Free Press last July, they were in desperate need for new players after three players left to leave them down to the bare bones.
Roll forward ten months and everything looks much more rosy for the club.
Manager Shaun Burke made four quality signings as a result of the advert for new players and a stunning season followed in the Peterborough and District Youth League Division Two.
They secured the title after winning 14 and drawing the other two of their 16 games and they scored 95 goals along the way.
It wasn’t just up front where Burke’s side excelled though as they also kept seven clean sheets.
The club also made it through to the quarter-finals of the Lincs County Cup, scoring 17 goals in four games before losing 3-2 against finalists Barrowby.
Bourne provided the four leading scorers in the league with Declan Earth on 27, Louis Steadman scoring 25, James Roberts hitting 17 and Filip Pilarz netting 16.
Three of those prolific goal-getters – Earth, Steadman and Pilarz – joined as a result of the advert in the paper after Nigel Steadman, father of Louis, contacted Burke.
Charlie Dhanji was the other new signing and Burke could not be happier with the way things turned out.
He said: “I played with Nigel when he was at Bourne Town and I was delighted when he contacted me to say he had seen the advert and knew four players who were interested in joining us.
“We had always been a Division One club and I had never chased new players but when three players left on signing on day we asked the league if they would give us some more time so we could advertise for players.
“We were struggling for players so the league put us into Division Two but thanks to Lincs Free Press we added four quality players to our squad and went on to win the league.
“I was perfectly happy with the 14 players I originally had but when those three left I certainly didn’t think the season would go as well as it did.
“The new lads bonded well and praise followed from all directions about the quality of football the lads played throughout the season.
“We’ve certainly got goals in the team as of our 16 players all but three scored.
“We recently played Rippingale and Folkingham, who are third in Division One, in a friendly and we drew 2-2 which was a good effort.”
Bourne were presented with the trophy after an exciting final day game which ended in a 4-4 draw with second placed Riverside.
Burke added: “Next year we will be in the Under 18 League but although we will be a year younger than many of the players I think we have a good squad and will give a good account of ourselves.”