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Retailers in Spalding will be flying the flag on Independents’ Day in the hope of encouraging more residents to support their local shops.

On July 4 – when America celebrates Independence Day – Spalding shops will be coming together to declare the date for the public to shop at independent retailers and celebrate diversity on the high street.

Independents’ Day is a national campaign which aims to give a voice to the UK’s independent retailers.

Members of the Crescent Traders’ Association met last week for an informal discussion on whether they thought there would be enough interest in the town to make July 4 a big event.

Gavin Allmand, director of Hills department store, said: “There were about about 20 members at the meeting and the feedback was very positive.

“A number of the traders from the Crescent said they would be interested in taking part.

“We will be sending out invitations to other independent retailers in the town to see if they would like to be involved.

“It’s very much in the early stages, but we are hoping to hold a meeting with everyone who is interested in taking part to discuss how to co-ordinate activities and promotions on that day.

“We would be hoping local shops would have special offers to tempt people.

“Independents’ Day is a great opportunity to highlight the importance of the High Street.

“By supporting independent businesses, the money goes into the local economy.

“We are no more expensive, get to know our customers personally and, therefore, give a better service. Hopefully, we can get that message out on July 4.”