Two members of staff from Tesco Express in Spalding took the plunge and had a go at the Ice Bucket Challenge.
Deputy Manager of the Maltmore Gate store Jack Carlisle (above, right) and customer service member Lewis Martin sat outside the store and were watched by an audience as buckets of ice cold water were poured over their heads.
The pair raised £127.08, half of which will be going to the ALS (Amyotrophic Lateral Sclerosis) Association and the other to Diabetes UK.
Jack said: “It went really well but it was also very cold.
“We’ve nominated three other stores in the area to have a go, but we won’t be doing it again ourselves.
“Hopefully, we can do something else – we will have to see what is next to go viral.”
Photos, from left: SG280814-125TW and 132TW and 133TW.