Spalding flower parade brochure from 1964

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Nicholas Pitts, of Burtey Fen Museum at Pinchbeck, has submitted these images of the 1964 Tuliptime brochure, from the heyday of what became Spalding Flower Parade. Nicholas says readers may remember the brochures were sold by blacked up minstrels on the parade route which went through the town centre.

The 1964 brochure carried a photograph of the Tulip Queen, Joyce Green, whose assistants were Judith Faulkner and Frances Baines. The band of the 1st Battalion of the Parachute Regiment led the parade, followed by the Flower Queen.

The parade was a celebration of the Spalding area’s important bulb growing industry and the number of bulbs produced on 7,000 acres of fertile land. The skills of the local farmers made Spalding one of the most prosperous market towns in the country during the 1960s, says Nicholas.