FLOWERS grown in local fields and glasshouses are on their way to put smiles on mums’ faces UK-wide.
At Nursery Fresh Plants in Pinchbeck an extra dozen workers are supplementing 30 full-timers to plant 35,000 indoor and outdoor flower baskets for just one supermarket’s Mother’s Day offering.
They expect to use 200,000 fresh plants and are working full-out for 12 to 14 hours each day ready for this Sunday.
Peter Hull, who runs the family production nursery, said: “We’ve been selling direct to garden centres and supermarkets for five years and Mother’s Day gets bigger for us each time – in 2011 we planted 25,000 baskets.
“Flowering plants are a low-value product that people buy to make themselves feel better – they haven’t suffered in the economic downturn at all.”