Morrisons Pinchbeck is to give away scores of sprigs of mistletoe this week in an effort to increase festive romance, after a quarter of Brits said all they want for Christmas this year is a kiss from a loved one.
Staff will be handing out free sprigs of mistletoe in store.
The giant mistletoe giveaway was launched by the supermarket after research revealed the tradition of puckering up under the plant was at risk of dying out with 71 per cent of under 35s admitting they had never experienced a kiss under the mistletoe.
Store manager Jason Savage said: “Kissing under the mistletoe is one of the oldest Christmas traditions and we want to do our bit to keep it alive. The mistletoe giveaway was extremely popular last year so we hope to get even more customers kissing this Christmas. And you never know, true love could just be an aisle away!”
The mistletoe giveaway is the latest traditional Christmas initiative from Morrisons after the supermarket put carols back on the in-store playlist after 15 years, last week.