Pinchbeck United Juniors Under 15s are the tops ...

Pinchbeck Utd with their new tops at Sainsbury's. SG291114-105TW
Pinchbeck Utd with their new tops at Sainsbury's. SG291114-105TW
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Pinchbeck United Juniors Under 15s are looking very smart at the moment thanks to sponsorship from the Spalding Holland Market branch of Sainsbury’s.

The supermarket has presented 16 numbered training jackets to the squad.

Team manager Richard Withers said: “They keep the players nice and warm – and they all look the same when they turn up at matches.

“It gives a good impression.”

He said the team has a good rapport with the supermarket, which has allowed them to do bucket collections and raise a “massive amount of money”, and the link started because one of the player’s mums works for the store and its manager, Paul Bryan (pictured centre), likes football.

Kim Mahon, from Sainsbury’s, said the store loves to do sponsorship because it is “customer focused”.