Our Shop Local, Eat Local, Play Local campaign is two months old and the businesses featured so far have come from one of the three categories highlighted.
But PeeWee Saddlery in Market Street, Long Sutton, is an example of both shopping local and playing local.
Owner, equine therapist and saddle fitter Poppy Webber opened the shop in January to provide equestrian and equine products for the horse riding community in South Holland and beyond.
Poppy of Gedney said: “This is the first shop I’ve ever had and I’ve done it completely blind.
“But I feel our community really needs it and if there wasn’t a tack shop in the area, people would complain.
“I passed the shop on my way home one day and thought it would be a nice place to set up in a really horsey area that Long Sutton is.
“I thought it would be a much smaller catchment area, but because the shop is a bit quirky and we can give customers that personal touch, people are travelling from far and wide to support the business.”
Poppy has shown her support for the South Holland community not just by opening the shop but also by employing Lisa Kerwood of Holbeach to help run it.
Another incentive to shop at PeeWee Saddlery is its supply of paintings from South Holland artists, horse shoes made in Fosdyke and equine cleaning products from a supplier in Gedney Drove End.
Poppy said: “People have said my business is like a boutique tack shop but we also offer a service for people who want to order thing online.
“We try hard to support local businesses by stocking products from suppliers and manufacturers based in this area and we hope to build up the business by going to horse shows throughout the year.”