It is expected that more than £2 billion will be spent this Easter on food and drink in the UK.
A greater demand for fresh produce in the current warm weather could mean extended shopping queues at supermarkets and out-of-town shopping centres in Lincolnshire and across the country.
But this week, the Guardian’s Shop Local, Eat Local, Play Local campaign wants to encourage South Holland shoppers not to overlook the wealth of goods on offer from independent traders in Spalding, Holbeach, Long Sutton and Crowland.
Since the launch of our campaign two months ago, we have profiled a number of independent businesses in each town and given their owners a chance to let you, our readers, know what makes them unique.
Easter is an ideal time to discover for yourself what traders like Holbeach Wholefoods in High Street, Crowland’s The Old Copper Kettle Teashop in North Street, Pledegers electrical and toy shop in Market Place, Long Sutton, and Fancy Frox of Pied Calf Yard, Spalding, have to offer.
Darren Povey, manager of Fancy Frox alongside owner and wife Karen Povey, said: “It’s absolutely crazy for us at this time of year with the prom and bridal seasons.
“We’re well-known, very well-established and people come from miles around to see us based on customer referrals and recommendations.
“They come directly to us because of our good customer service and quality of care.”
Ann West, owner of Holbeach Wholefoods, said: “Easter isn’t really such a big time for us, but we do have Easter eggs for people with special dietary requirements.
“People can also buy ingredients like marzipan for Easter baking, so it would be good to see both regular and new customers at our shop.”
Phil Scarlett, president of Spalding and District Chamber of Commerce, said: “Good Friday is one of the key trading days for retailers in South Holland and the UK.
“In volume terms, it rivals sales achieved by many retailers during Christmas week as food sales reach an early-year peak.”