Love will be all around the markets for the next two weeks as part of a national campaign backing stallholders across South Holland and Bourne.
A best dressed stall competition, an information point for new traders and a £10 special offer on market stalls in Bourne are just two of the ways Love Your Local Market 2014 is being promoted.
Across the UK, at least 700 markets are expected to take part in the event run by the National Association of British Market Authorities since 2012 as a response to growing concerns over the future of high street shopping.
Coun Roger Gambba-Jones, South Holland District Council’s cabinet member for operational planning, said: “I am extremely pleased to see market traders taking an active interest in supporting the campaign and the promotion of our markets.”
As well as its own best dressed stall competition, South Kesteven District Council which covers Bourne, is also offering stalls in the town for £10 on May 15 and 22.
Council leader Linda Neal said: “Businesses who could take advantage of the offer could be new ones or long-established ones looking for new customers.”