James Bond may be ‘licenced to sell’ to help fund the latest £226 million film Spectre but product placement will never thrill a madcap inventor from Moulton Seas End whose 007 gadget invention is also a ghost from the past.
Former film projectionist John Ward said he had to laugh when he recently received a call from a TV researcher about the James Bond bog roll holder and pistol rack invention that he made and posted on YouTube after seeing the previous James Bond film Skyfall.
The original posting in 2012 read: ‘Inspired by all the product placement in the film Skyfall, I felt there was something missing. So I went off to the shed and I created the James Bond bog roll holder and gun rack. Specs - Cherry wood finish rack; gun - Walther PPK; silencer - H & F Mk2; bog roll - Tesco.’
Mr Ward said: “With all the hype presently for the new 007 film Spectre, I had to laugh when the call came from a TV researcher about the James Bond bog roll holder and pistol rack I made and put on YouTube after seeing the then new James Bond Skyfall film and all of its many product placements.
“After Skyfall I thought let’s take it to rock bottom and I came up with the James Bond bog roll holder and pistol rack.
“To be honest, I had forget about it being there until the call came asking if I’d consider being in the programme as it was all done tongue in cheek.”
Bond star Daniel Craig defended the number of product placements, claiming the films would otherwise be too expensive to make.
Some pitches in the new film include a close-up of a Sony phone, and the back of a Land Rover.
Is Mr Ward expecting to make his fortune from the renewed interest in the 007 loo roll holder? He said: “I did have an enquiry a few months after it went online but it was asking what wood had I used? (pistol was a replica with homemade silencer). But I’m not convinced about product placement.
“In my day if a film was good it would sell. You are so busy spotting products these days by the end of the film you’ve lost the plot.”
l See the video on YouTube at www.youtube.com/watch?v=Nxugmub0ojA by visiting this link.