Morrisons Pinchbeck will today make the ‘Hotter than Hell’ pizza, featuring the British grown Naga - one of the world’s hottest chillies.
Created for Halloween, it is believed to be the hottest supermarket pizza ever made in the UK.
To shield themselves from the chillies, staff will create the pizza under strictly controlled conditions, wearing protective gear. They will put on safety goggles, latex gloves and aprons - and use dedicated chopping equipment.
To notify customers about the product’s extreme heat, warning notices and caution tape will also be wrapped around the pizza counters. In addition, warning stickers will be applied to the pizza itself - to make recipients aware of the potential danger if eaten or handled improperly.
Store Manager Jason Savage said: “A few of our customers who are chilli fans have been telling us that they don’t get the extreme heat they’re after when eating regular pizzas, so we thought we’d make something for Halloween with more of a kick.
“We’ve worked with our British chilli grower to grow these extreme heat chilies - and our pizza counter staff are now on standby in their protective gear to make the pizzas up.”
The Naga chilli has a Scoville rating of up to 1 million – 200 times spicier than Tabasco sauce, 200 times hotter than a Jalapeño, and up to seven times fierier than a Vindaloo
The Naga chilli has a Scoville rating of up to 1 million - 200 times spicier than Tabasco sauce, 200 times hotter than a Jalapeño, and up to seven times fierier than a Vindaloo. Some Naga chilli varieties are hotter than pepper spray and others have been used to develop tear-gas hand grenades.
To add extra heat, the Morrisons-made 10 inch stone-baked base Hotter than Hell pizza will be topped with more hot ingredients. They will include spicy pulled steak, spicy chicken, Jalapeño pepperoni, a chilli cheese crumb, jalapeños and crushed chillies.
The pizza is aimed at chilli lovers who get a kick out of the heat. For others it will be a painful eat. Those who take on the challenge can first expect the tongue to go numb and talking will become difficult. Then a burning sensation will start in the mouth and continue down the throat, whilst eyes and nose will start to run. Most people will become hot and sweaty. The sensation will last for 15 minutes - after which some people may feel euphoric as hot chillies are known to generate an endorphin rush.
The pizza is available from Morrisons Pinchbeck from today (Friday), for a limited period. It will retail at £2.60 or two for £4.