The internet offers indie authors opportunities to market their books online.
With no publisher around to do the marketing for them, new writers can go on sites such as bookblogger where there is a vast database of writers and books.
The idea is that the book is brought to the attention of book bloggers – some of whom might have 100,000 followers – and they may write a review of the book.
This is all going to help sell copies and, while that won’t necessarily mean lots of money for the author, Lizzie Steel points out: “I have heard that publishers look out for the books that are doing really well in the independent sector and then approach authors. Some independent authors have gone on to be successful, such as the 50 Shades of Grey author, E L James.
“Basically, the publishing industry has changed so much, particularly in the last five years. People used to write a book and send it off to publishers, but there is much less chance of that happening.”
Despite the poor financial returns, Lizzie intends to pursue her career as an author and has already started working on her second novel.