Firms on target for progress with help from ski star Jade

Winter Paralympian Jade Etherington gives the keynote speech during a Total Networking Summit at Stoke Rochford Hall, part of this year's South Kesteven Enterprise Week.
Winter Paralympian Jade Etherington gives the keynote speech during a Total Networking Summit at Stoke Rochford Hall, part of this year's South Kesteven Enterprise Week.
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Economic and business prospects in Bourne and the Deepings are much brighter after the success of South Kesteven Enterprise Week, with help from Winter Paralympian Jade Etherington.

About 400 people visited the event from March 9 to 13 which included a competition to find the next big thing in business through an SK (South Kesteven) Pioneers competition, with the winner of the £1,000 first prize due to be announced later today.

The use of social media in business was a major theme of the week, with sessions on blogging, improving company profiles, tweeting and online retailing. But the highlight of the week was a Total Networking Summit at Stoke Rochford Hall where the keynote speaker was retired skier Jade Etherington who won four medals at last year’s Winter Paralympic Games in Sochi, Russia.

Jade, formerly of Bourne and the most successful Winter Paralympian in Team GB history, said: “The whole evening went really well, I got to meet a lot of people who seemed to be interested in my story and I really enjoyed it.

“I thought it was important to talk about teamwork and how working effectively with other people in sport was the same in business, having that honesty and trust you need to have in order to move forward.”

South Kesteven Enterprise Week attracted business people from Grantham and Stamford, as well as Bourne and the Deepings, with a range of workshops, talks and networking events.

Some of the events were held at the Eventus Business and Innovation Centre, Market Deeping, including sessions on blogging, cyber-threats and how to grow your business online.

Steve Ingram, corporate director for development and growth at South Kesteven District Council, said: “Developing and growing our economy is a key corporate aim of ours and as central government support for small business has fallen away, it is really important that we support our businesses in difficult times.”

For information on business support available in South Kesteven, call William Tse on 01476 406236 or email w.tse@southkesteven.gov.uk