Family-friendly Whaplode Drove business

Fred Brand celebrates his birthday with son Martyn (left) and grandson Adam. Photo: SG030215-138TW
Fred Brand celebrates his birthday with son Martyn (left) and grandson Adam. Photo: SG030215-138TW

After the demise of MG Rover, W H Brand & Son took on the Chevrolet franchise from 2006.

A year earlier, the showroom and workshops were extended to cope with the ever expanding business.

Adam says: “The size of the buildings hadn’t really changed a great amount since it was initially built in 1956, but the increasing number of customers and staff required more space.”

At the end of 2013 W H Brand took on the new MG franchise. Within a year W H Brand became the top selling dealer for the MG3, resulting in being awarded Top Selling MG Dealer Overall for 2014.

Martyn said: “We’re well known for the family-friendly nature of our business and we have a very loyal customer base.

“People ask us how we sell cars in the middle of nowhere and we say we’re in the middle of everywhere.”

Fred still goes into reception regularly to chat to customers and make them feel welcome.

Fred said: “The business gives me a lot of pleasure. There have been a lot of changes over 90 years and I’m proud to be able to see the business continue to succeed after all this time.”