Vision outlined for AHDB at heart of growing British agriculture

George Eustice and Peter Kendall.
George Eustice and Peter Kendall.
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A vision for the future has been outlined by Food and Farming Minister George Eustice and the new chairman of the Agriculture and Horticulture Development Board (AHDB) Peter Kendall.

George Eustice has said the board was considering whether AHDB should be more of a single entity rather than operating as six separate sectors.

Peter Kendall wants AHDB employees to see the importance of the board. He has told them: “One of the biggest global challenges we face is food security. Knowing this, UK farmers need to be growing more. Instead, we are growing less and importing more. I want AHDB to help to reverse this.

“My vision for AHDB is for us to be right at the heart of ‘growing British agriculture’ by developing world beating technology, increasing the uptake of technology and innovation on farms, providing the best and most up-to-date market intelligence, growing our exports and attracting and up-skilling producers and their staff.”