Carrots are said to be good for vision but people won’t believe what they are seeing if they tuck into vegetables grown from Elsoms’ seeds.
The Spalding-based family business offers a range of novel and interesting varieties in its range of vegetable seed species.
These include a range of coloured carrots, including Purple Haze, a purple root with an orange centre, and carrot Rainbow, a variety which produces a selection of attractive colours.
A company spokesman said: “A newer variety introduced to the range is Purple Sun, which produces a root with a beautifully intense purple colour.
“Recently introduced to the range was a golden beetroot named Boldor, producing a distinctive orange flesh with yellow internal colour.”
Established in 1844, Elsoms has remained an independent business throughout its history.
Elsoms Seeds is the UK’s leading plant breeding business consisting of four main divisions: vegetables, agriculture, seed treatment and breeding, and trials.
The spokesman added: “Across all these divisions customers will receive the same high level of expertise and support that Elsoms has become renowned for.”
The company has continued to make substantial investments in its plant breeding team and facilities. This has seen the site develop into a major plant breeding station with state-of-the-art facilities. In parallel to seed breeding, Elsoms has also established a market-leading seed priming and treatment operation which is now attracting significant processing contracts from across the industry.
Vegetable seed species include brassicas, salads, carrots, parsnips and onions.