Farmers’ image is no longer of grumpy old man

The image of farmers as grumpy old men is changing, according to the NFU president.
The image of farmers as grumpy old men is changing, according to the NFU president.

The image of farmers as grumpy old men has been changed, outgoing NFU president Peter Kendall has said.

He told a group of farmers that their industry had been viewed as “an old-fashioned, backward” one.

A series of issues had served to change this impression, such as the positive messages about what farmers are doing for the environment, and more young people were now going to agricultural colleges.