McDonald’s at Spalding will enter the digital age this autumn with a massive makeover.
There will be a bigger interior at the Holbeach Road site, with the store slightly extended to cover part of the patio area, but the main changes for customers will be a fresh new look – along with self-order kiosks and free-to-use tablets.
A spokesman for the fast food chain said: “The changes in the store will focus on providing customers with more choice as to how they order and pay, adapting how the food is prepared and served and offering new technological features to create an environment that is even more welcoming and enjoyable.
“Digital innovation is at the heart of the transformation, with self-order kiosks, free-to-use tablets and a striking new layout for customers to enjoy.”
McDonald’s is currently seeking planning for some of the changes, including:
• extension of the restaurant totalling 50.8sq m with reconfiguration of the patio
• new drive-through booths, including a fast forward booth
• a “folded roof” concept comprising of new aluminium cladding
• a goalpost height restrictor
• new fascia signage
Planning consent is being sought from South Holland District Council for changes involving remodelling of the building.
It is anticipated building works and interior changes will be carried out between October 2 and November 8.
It’s also expected the restaurant will be closed throughout that period but the drive-through service will continue for at least a week from October 2.
Supporting information supplied to the council with the planning application says: “McDonald’s Restaurants have long been considered one of the major influences in the quick service industry, constantly re-inventing themselves to the ever-changing public and social values/needs.
“The McDonald’s concept has captured the imagination of the public with its vast choice of food, and is now considering the aesthetics of the buildings where it is sold, in an attempt to ‘freshen-up’ the exterior facades of the building.”
McDonald’s says the extension of the restaurant will allow them to install a new drive-through booth, which will provide a second collection point.
The company explains: “The new fast forward booth will allow for a customer to pull forward to a third booth, if there is a small delay in the order, rather than driving through to the grill bays. This allows the traffic to be retained through the drive-through lane. Initial studies have found that the inclusion of a fast forward booth reduces the need for grill bays by 85 per cent.”