A Crowland compost company growing in size and reputation is a prime example of recycling in action.
Using green waste collected and stored at recycling centres in Spalding and Bourne and turning them into compost, Bettaland Products has excelled since it was created by Andrew Riddington in 2003 to market the products of his company Organic Recycling Ltd.
Bettaland specialises in peat-free, organic composts, barks and mulches.
Its organic garden compost has been popular with retailers and in landscaping, while another brand of organic compost, Agricomp+, is increasingly being used by farmers in the area.
Sales and marketing manager Giles Dixon said: "We are doing well in the area because we are a local company and we are using the waste gathered through people's recycling efforts.
"There is a big green idea behind what we do.
"We take the waste from Bourne and Spalding and compost it down into something useful.
"Farmers are using Agricomp+ more and more to get organic matter back into the soil to make it easier to work with."
Bettaland was the winner of the Growing Business of the Year award in the Lincolnshire Free Press Business Awards 2008 and is showing no signs of letting up.
A collaboration with the University of Lincoln's Holbeach Campus is being discussed, which would see the two work on supplying nurseries with peat-free grown landscaping plants.
And with profits increasing each year, a further expansion of the business cannot be far away.
Mr Dixon added: "We have worked hard to build a relationship with farmers so we can supply them with what they want and give them the information that they need.
"Year on year we have produced better and better quality products and we have a proper quality control system in place governed by the Compost Association."
Bettaland Products can be found at Decoy Farm in Postland Road.
For more information call 01733 211666 or visit www.bettaland.co.uk