Coach operator in running for tourist industry accolade

Shaws Coaches, based near Market Deeping, has been shortlisted in the 2015 National Coach Tourism Awards to be decided on May 14.
Shaws Coaches, based near Market Deeping, has been shortlisted in the 2015 National Coach Tourism Awards to be decided on May 14.

A family-run coach operator based near Market Deeping stands a chance of being recognised for its excursions with a leading industry award.

Shaws Coaches of Maxey has been shortlisted in the National Coach Tourism Awards, run by Coach Monthly magazine, with the winner to be named during a dinner and presentation evening at the West Midlands Safari Park in Worcestershire on May 14.

whether it has scooped the awards.  

Shaws is one of seven finalists in the Day Excursion Programme of the Year category after judges recognised both innovation and creativity in its tour programme throughout the UK and Europe.

It is the sixth consecutive year in which Shaws have been nominated for the award which the company previously won in 2012 and again at last year.

Jane Duffelen, a partner in the coach company, said: “This is a fiercely contested category and to be shortlisted again is a huge honour.

“We are proud to have reached the final for six years running and it is a recognition of the variety of holidays and day tours that we offer.

“At the same time, we are always looking for interesting new ideas and try to react to public demand by introducing contemporary destinations such as the new Richard III Visitor Centre in Leicester.

“When we won last year, the judges noted our ability to run day excursions to new, less familiar, and unusual destinations, as well as the excellent customer feedback we were able to show.”