Cinema begins £300,000 digital switch

BOSTON’S West End Cinema has announced plans to install state-of-the-art projection and sound equipment costing in excess of £300,000 to replace its current 35mm film facilities.

As part of industry-wide plans to revolutionise cinema globally, the West Street venue, which is used by many South Holland residents, started the switchover yesterday and it is expected to take two weeks to complete.

Each of the five screens will be fitted with £60,000 worth of digital projection equipment and top quality Dolby Digital sound systems.

An additional screen will also be converted to 3D at a further cost of £15,000 offering audiences a wider choice of 3D performances.

James Collington, managing director for Savoy Cinemas Ltd, said: “The digital transition is the single biggest change to how the commercial cinema industry operates since its inception in 1896.

“By installing state-of-the-art projection systems, audiences will benefit from superior image clarity on screen and higher definition for the ultimate in picture quality.

In addition to the transition to digital, a satellite delivery installation will enable diverse programming opportunities such as sporting events, opera, ballet, music concerts and short films beamed by satellite.

Such events have already proved extremely popular with audiences nationwide diversifying the demographics attending mainstream cinemas.